About Will Carter

Katy, Texas born and bred, Will Carter and his band launch their electric live show to national stages as they continue to herd accolades across the Lone Star State for Will’s songwriting and for the band’s live performance. This country artist has landed over a dozen singles on the Texas music charts with three crossing over to Nashville’s Music Row Chart. Carter’s appetite for storytelling and engaging sets have earned a 2022 “Band Of The Year” nomination and four nominations for “Male Artist of the Year,” including one for 2023, at the annual Texas Country Music Awards.

Carter accredits his hard-won success to his tight-knit family. Between homeschooling, breaking horses, milking goats and tending crops, young Will had to carve out time between his chores to hone in on his songwriting and guitar skills. From his family scrapbooks, Will took his first stage at age three and picked up the guitar at age 10.

When Carter was a teenager, his father became severely ill. Like so many of us, he created a playlist of his father’s favorite songs to share with his dad in hopes of providing some comfort and an escape for his dad. Seeing the initial impact from the music, Will recorded these songs and sold CDs to help raise money for his family. This creative and active way of assisting his family landed him on the Debra Duncan television show when he was just 13. Those songs were played for his father every day until he passed. The peace, comfort, and inspiration of that period would serve as the catalyst for Carter’s songwriting and performance career.

Carter bravely pursued his passions kickstarting his professional career in 2016 after a stint with Texas dance hall headliners The Emotions. His debut album, Good Bad Idea, in 2019, laid the foundation for his sound paving a lane on the sonic highway blazed by headliners Mark Chesnutt, Jack Ingram & Easton Corbin. Since then, Carter has been actively touring with his band, performing 150-200 shows each year. Will’s confident, high-energy performances are a country music tour de force appealing to music fans of all ages and putting industry eyes on this remarkable emerging talent.

The Will Carter Band has opened for Cody Johnson, Randy Rogers, Bart Crow, Jack Ingram, Larry Gatlin, Saints Eleven, Josh Ward, Cody Canada, and played SXSW. Carter and his music have been featured on podcasts such as The Troubadour, The Sports Guys, and Scenes Live. Their releases can also be heard on radio stations nationally with particularly heavy airplay in Texas and surrounding states.

Will’s sound has also won over coveted industry reviewers:

“Carter’s crystal-clear vocals are backed by slick, Red Dirt country filled with fiddles and pedal steel.” -Texas Music
“Inspired by Mark Chesnutt, John, Michael Montgomery and Garth Brooks. You can hear it in his rich, supple voice.”-Houston Chronicle
“He became a singer-songwriter who explores the commonalities and concerns of small-town America.” -Cowboys & Indians

There are few artists today who can match Carter’s blend of native talent, determination, and drive. Audiences find his lyrics compelling and his live shows invigorating.

Press Photos



Tour dates


Marathon Music Group
Chuck Sweeney


Marathon Music Group
Chuck Sweeney

Radio Promotion

Jenerayte Promotion
Jennifer Redding


PLA Media
Mark Logsdon


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